Vijayavani, the No.1 Kannada daily of Karnataka, in association with Bruhat Bengaluru Mahanagara Palike (BBMP), had taken up a social initiative recently. This was designed to enhance the civic sense of citizens of Bengaluru, by encouraging them to maintain cleanliness in their homes, their neighbourhood and indeed, anywhere in the city.
The campaign was flagged off, on the 2nd October by Sri Siddaramaiah, Honorable Chief Minister, along with the Mayor and other members of the Kannada film fraternity, in the form of a Walkathon, which started from the Townhall.
This is meant be a year-long campaign, which attempts to create awareness, right from the grass-root level, with local residents. It involves conducting as many as 1456 cleanliness drives over 52 weeks, with a minimum gathering of 300 people per such drive.
The initiative is committed to keep passing the baton till its objective is attained. And it is also supported by 225 NGO’s, to cover all 28 constituencies of Bangalore.
It is implemented every Sunday in any given area, after which it gets its share of press coverage, the very next day.